Feedback on good practices in video devices
Why opt for video?
- Video leads to 6 times more clicks than the classic display.
- Video generates emotion and brand attachment (storytelling)
- Alternative to TV for lower budget advertisers
- Complementarity with TV: additional coverage via catch-up TV (replay) or media sites
- Video plays a crucial role for your actions on YouTube, Facebook or Linkedin
- Increasingly popular format with internet users
- Video respects user experience with the possibility to advertise (except in catch-up)
Possible formats :
- Replay of 15 or 30 seconds TV spot
- Making of web-series with long formats
- 2 types of videos proposed: instream (ad placed at the beginning of a video) / outstream (not linked to a video). Contextual targeting possible for instream.
- Format available in programmatic. Highly targeted audience.
- Complete project management: storyboard, casting, shooting, soundtrack development, video editing, publishing, possible link with media platforms…
- Only one contact person for the whole project
- Purchase mode possible with Click Per View with guarantee to view the whole video
- 2 Play modes: Click to play or View to play
- Addition of the CTA to videos for even better performance
- Integration of “viewability pluggable” technologies: new IAB 70/30 standard via solutions such as IAB or Meetrics
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