press campaign

Use Press advertisements to give visibility to your offers

Loose or stapled advertising insert, back cover or full-page ad inside the magazine, press advertising is a powerful tool.

The press is a universal medium, replete with themes: women, children, senior citizens, gardening, DIY, car enthusiasts, nature fans, health enthusiasts,...

There’s something for everybody.

Just make your choice!

“Being seen and read in a special moment”
Reading a magazine, whether you are a subscriber or not, is often a real moment of pleasure and relaxation.

Press inserts or advertisements, a power tool to build brands and reputation, is an excellent way to make oneself known to a targeted and receptive readership.

Opt for the press: Be visible but credible!

  • Target your

  • Increase your

  • Communicate
    during a
    privileged moment

  • Lever the
    notoriety of a
    well-known magazine

How a press campaign works

  • 1I identify my target and define my offer

  • 2I develop my press plan with an expert from the IDAIA Group

  • 3I receive advice about the best type (advertisement or insert) and about the best magazines, given my goals and budget

  • 4I create my communication supports (creation of a page with or without coupons, creation of an insert) or I entrust this mission to the creative teams of the IDAIA Group

  • 5I pass on the materials to the technical teams of the chosen magazines

  • 6Readers discover my advertising by leafing through their favorite magazine!

Your press partners

and a lot more...

95% of French people read the press, it would be a shame not to be there!


Benefit from a complete service oriented towards lead generation and traffic. Take advantage of our expertise and qualified email databases.

Campagne SMS mobile


We can provide you with a database of more than 13 million mobile phone numbers to boost your SMS campaigns. Take advantage of a complete offer with rental of a customized SMS file.

Programme parrainage fidélisation


Capitalize on your customers to push out your offers or services. Make your customers true ambassadors of your brand!

Put data at the heart of your strategy

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