Data mining: optimize the use of your data

Thanks to its skills and experience in data mining, the IDAIA Group can help you analyze and understand your clients to gain a broad and deep knowledge of their portfolio, their profiles, their relative contribution to overall sales, their sensitivity to pricing elements, etc,…

Thanks to our statistical expertise, we are able to provide you with a new vision:

  • Differentiate between the characteristics of in-store customers and Internet customers
  • Differentiate between single-buyers and multi-buyers
  • Enrich your database during loyalty campaigns
  • Exploit cross navigation data with your CRM (baskets abandoned online, centers of interest, newsletter subscriptions…)
  • Improve the pricing of your offers

More info on Data mining

Info Culture Data

Data mining

UNDERSTAND DATA MINING THROUGH A CASE STUDY

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Data & customer knowledge (file 1/2)

BUILD AND IMPROVE CUSTOMER KNOWLEDGE

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Improve your customer vision

Find out how our experts can help you improve your customer knowledge

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Customer scoring

What if Data could predict your customers' behavior? Improve the ROI of your marketing actions thanks to our customer scoring

360° customer vision

Consolidate, organize and store all your customer information in a single database.

Customer targeting

With Neoprism, discover who your customers really are: original analysis of your customer base leading to new prospects

Put data at the heart of your strategy

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