Generate even more qualified leads through your BtoB website with the new Lead solution

Lead is the IDAIA Group’s unique solution that allows you to know which companies visit your website, while generating qualified leads.

The analysis of your BtoB visitors is simplified, you have all the information about the visiting companies: recognition of your visitors’ profile, contact details, audience behavior… But it is also a management tool with advanced features to maximize lead acquisition and optimize your digital strategy. All the ingredients to adapt your sales pitch and respond precisely to the expectations of your leads!


A unique rate of recognition of companies and of BtoB contacts from anonymous visitors.

Thanks to Lead, Marketing, Digital and Sales departments save time by precisely identifying the BtoB visitors to their website as well as to sites just starting their marketing campaign:

  • Recognition of companies and contacts visiting their website and tracked campaigns
  • Identification of customers, prospects and partners consulting their website
  • Provision of contact details for Managers and Deciders
  • 360° access to information thanks to the IDAIA Group’s aware module (financial scores, groupography…)


An innovative interface to analyze the visitors to its website

For all Deciders who need to generate leads thanks to their website, Lead analyzes the behaviors of their audience:

  • “Multi-criteria” segmentation by geographical area, activity, workforce and browsing behavior (time spent, new visitors, number of page views…)
  • Identification of different visitor profiles (intentional, newcomers, occasional, returning customers…)
  • Export and scheduling of data sending by email, FTP or API to create real business opportunities
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