

crée des synergies nouvelles au service de votre performance.
data
connaissance client
Technologies
Activation marketing / Communication
Bordeaux, which has enjoyed a strong appeal with a massive influx of new residents and new companies for many years, called on the IDAIA Group (formerly the CARTÉGIE Group) to manage its strategy for welcoming new arrivals..
Piloting its public actions and projects in order to respond to the problems of such a change.
The IDAIA Group has been supporting Bordeaux Métropole (City of Bordeaux) for many years on this scheme, which is all the more important as the city’s appeal continues to grow. Every year, we train new users in the solution and are available on the phone for any questions they may have.
Bordeaux Métropole was looking for a solution to collect meaningful information about population movements (individuals and companies) on its territories for the purposes of information or institutional communication to new arrivals
The IDAIA Group, through its datadrive® solution, supports them on all their issues thanks to its numerous functionalities. The study and communication managers benefit from complementary databases for all the key services of their administration (housing, urban development, household composition, etc.) and strategic data to manage all their projects.
Integration into datadrive® of data from the Bordeaux Metropolitan Area CRM (business data, sectoring by polling station) to be cross-referenced with IDAIA Group's socio-demographic data.
Provision of BtoB data capital: the Créations d'Entreprises and Géosociétés Déménagements databases (updated every day) to welcome new companies into the community.
Provision of BtoC data capital: the "New Neighbors" database (updated every week with 6 months of historical data) to welcome newcomers to the community and to study migration flows with precision. CARTÉGIE EXCLUSIVITÉ (IDAIA Group): partnership with La Poste (French Postal Service).
Data extractions to send a welcome kit to newcomers.
Studying migration flows and identifying the attractiveness of each territory
Identify new residents and new business start-ups
Get their contact details
Enhance the welcome extended to newcomers
Optimize local services