Data, an essential lever

your BtoC marketing strategy

A white paper dedicated to data and customer knowledge in BtoC

The purpose of this paper is to introduce several essential notions of data marketing to professionals who want to exploit their available data faster and more efficiently.

Anticipating rather than reacting, knowing rather than discovering, acting rather than suffering… these are the keys to a fulfilling and win-win relationship between a company and its customers. Far from being a technical jungle reserved for insiders, good practices are known and summarized here. At CARTÉGIE, an expert in all things data that pertain to France, we believe that we have the knowledge, experience and tools to prove our effectiveness in the customer knowledge market.

Making data intelligent and growing it through creativity is the winning combination for companies looking for performance.

Lionel ARNAUD
Operational Marketing Manager
IDAIA Group

44 pages of analysis, advice and customer feedback!

The contents of this white paper are as follows:

  • BtoC market trends
  • Updating your data
  • Have a complete profile of your customers
  • Customer knowledge through a human lens
  • Segmentation: Delivering value to your customers
  • Predicting through scoring
  • The satisfaction survey, an essential step in customer knowledge
  • Activate your data
  • Compliance with the GDPR and CNIL
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