{"id":3468,"date":"2020-03-26T10:25:40","date_gmt":"2020-03-26T09:25:40","guid":{"rendered":"https:\/\/www.cartegie.com\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\/"},"modified":"2025-12-17T18:13:37","modified_gmt":"2025-12-17T17:13:37","slug":"the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","status":"publish","type":"page","link":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","title":{"rendered":"THE HANDBOOK OF CUSTOMER KNOWLEDGE THROUGH THE PRISM OF THE HUMAN BEING"},"content":{"rendered":"<p>Manual of <strong>Customer Knowledge<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manual of Customer Knowledge<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3453,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"templates\/template-white-paper-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3468","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge<\/title>\n<meta name=\"description\" content=\"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge\" \/>\n<meta property=\"og:description\" content=\"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\" \/>\n<meta property=\"og:site_name\" content=\"CART\u00c9GIE - Data Management et bases de donn\u00e9es\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T17:13:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\",\"url\":\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\",\"name\":\"Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartegie.com\/#website\"},\"datePublished\":\"2020-03-26T09:25:40+00:00\",\"dateModified\":\"2025-12-17T17:13:37+00:00\",\"description\":\"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cartegie.com\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"White Papers\",\"item\":\"https:\/\/www.cartegie.com\/en\/white-papers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"THE HANDBOOK OF CUSTOMER KNOWLEDGE THROUGH THE PRISM OF THE HUMAN BEING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cartegie.com\/#website\",\"url\":\"https:\/\/www.cartegie.com\/\",\"name\":\"CART\u00c9GIE - Data Management et bases de donn\u00e9es\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cartegie.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge","description":"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","og_locale":"en_US","og_type":"article","og_title":"Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge","og_description":"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.","og_url":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","og_site_name":"CART\u00c9GIE - Data Management et bases de donn\u00e9es","article_modified_time":"2025-12-17T17:13:37+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","url":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being","name":"Book of customer knowledge - CART\u00c9GIE, data expert, customer knowledge","isPartOf":{"@id":"https:\/\/www.cartegie.com\/#website"},"datePublished":"2020-03-26T09:25:40+00:00","dateModified":"2025-12-17T17:13:37+00:00","description":"Know your clients better with the right data. Move from generic to personal by anticipating their needs and creating unique, surprising customer experiences.","breadcrumb":{"@id":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartegie.com\/en\/white-papers\/the-handbook-of-customer-knowledge-through-the-prism-of-the-human-being#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartegie.com\/en"},{"@type":"ListItem","position":2,"name":"White Papers","item":"https:\/\/www.cartegie.com\/en\/white-papers"},{"@type":"ListItem","position":3,"name":"THE HANDBOOK OF CUSTOMER KNOWLEDGE THROUGH THE PRISM OF THE HUMAN BEING"}]},{"@type":"WebSite","@id":"https:\/\/www.cartegie.com\/#website","url":"https:\/\/www.cartegie.com\/","name":"CART\u00c9GIE - Data Management et bases de donn\u00e9es","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartegie.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/pages\/3468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/comments?post=3468"}],"version-history":[{"count":2,"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/pages\/3468\/revisions"}],"predecessor-version":[{"id":3702,"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/pages\/3468\/revisions\/3702"}],"up":[{"embeddable":true,"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/pages\/3453"}],"wp:attachment":[{"href":"https:\/\/www.cartegie.com\/en\/wp-json\/wp\/v2\/media?parent=3468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}